Alt Text in Framer: What It Is, Why It Matters, and How to Do It Right

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Adding alt text to images isn't just about SEO — it's about accessibility, inclusivity, and good design practice. If you're building professional websites in Framer, writing effective alt text should be a part of your workflow.

Here’s what you need to know.

🧠 What Is Alt Text?

Alt text (alternative text) is a written description of an image that:

Is read aloud by screen readers for visually impaired users
Displays when images fail to load
Helps search engines understand image content

✅ Why Alt Text Matters in Web Design

Accessibility: Complies with WCAG standards and improves usability for screen reader users
SEO: Helps Google index images and improves visibility in search
Fallback: Ensures context is preserved even if an image fails to load
Professionalism: Shows attention to detail, especially in client work

✍️ How to Write Good Alt Text

DO:

Be clear and descriptive
Keep it concise (typically under 125 characters)
Mention important context (what the image conveys in the layout)

DON’T:

Start with “image of” or “picture of” — it’s redundant
Keyword-stuff or write like a caption
Describe purely decorative images — leave alt text blank for those

🛠️ Adding Alt Text in Framer

Framer allows you to add alt text manually to:

Image components
CMS images
Background images (in some cases, via the layer's settings)

It’s easy to overlook — but spending a few extra minutes writing alt descriptions ensures your site is more inclusive and search-friendly.

⚡ Want to Speed It Up?

If you're working on large projects, manually writing alt text for dozens of images can be time-consuming. The Alt Text Go plugin for Framer helps automate this process using AI. You can:

Generate alt text for static and CMS images
Review and edit the suggestions
Apply SEO keywords when needed

It’s a helpful companion — not a replacement for human judgment.

🔗 View Alt Text Go in the Framer Marketplace

📌 Final Tips for Framer Professionals

Make alt text part of your template QA process
Educate clients on why it matters — it adds value to your deliverables
Use alt text consistently across static pages and CMS collections
When automating, always review generated descriptions for clarity and accuracy